Gmail ads example Sleepopolis Google's Gmail Ads Campaigns can leverage a few tool from the Google Display Network, but also have a few tricks of their own to help you stand out in your t May 30, 2025 · Example of a Responsive Display Ad for a B2B SaaS Company. Oct 1, 2024 · Local Services Ads. Search keyword: Ecommerce platform Why it works: The headline catches attention by saying “Best Ecommerce Platform”. This guide will help you create assets for display ads — with a focus on responsive display ads. These look very similar to Discovery Ads, but you’ll get all the additional reporting and targeting benefits, too. Sep 17, 2015 · 4 Gmail Ad Examples. you might be excused for missing the new Gmail ad formats available through the Google Display Network. Choose "image," "single item," or "multiple items" templates. You can see a sample Gmail Ad below: The above image is an example ad teaser seen in their inbox. To opt-out of the use of personal information for personalized Gmail ads, go to the Ads Settings page, then turn off Ads Personalization. Google explains that the GDN includes uploaded image ads, responsive display ads, engagement ads (i. TV ads are a very expensive but still well-regarded form of advertising that’s as old as television itself. PMax Ad Example: Search Ads Dec 22, 2020 · What is Gmail Advertising? Gmail ads happen to have several different names associated with them. Ads are fully responsive to different devices and user actions. Nov 6, 2015 · Expanded Ad Example. Once your account is set up, you can get to work creating and using Gmail ads. Here is what one of these ads look like the majority of people, who do not click on the ads themselves. Cross-Device Conversions How to create Gmail ads - watch behind my shoulder in this step-by-step tutorial to learn how to create Gmail ads with Google Ads. Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Very similar to an existing username. >>> Read more: 9 Google Display Ads Best Practices & Examples That Work. We’ve published a new guide that will help you get the most out of Gmail ads campaigns. This money transfer company tried Gmail ads to increase brand awareness and engagement. Discovery Ads categories have nearly identical names. Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. This option implies that your ad will be used by the partners of Google as well. Google strategically employs Gmail ads to seamlessly integrate its products and services into users’ inboxes. To help you boost your ads ROI and generate leads, below you'll find 11 compelling Google Ads from growing businesses, along with key features each of them use to inspire your next PPC search campaign Then select the ‘Ads’ tab, click on ‘+Ad,’ and select ‘Ad Gallery’: After that, select ‘Gmail Ads’: From there, you have four different ad options to choose from. Source: Adlucent. But not all of them are good ones. By using Gmail ads, you can reach the right audiences and grow your business. Don’t take it from us; check out these excellent examples of how two companies found success with Gmail ads. When clicked, this ad can be viewed in an expanded form below: The users have the option to “save to inbox” the ad shown to them. Google SERP, Google Maps. e. Benefits of Gmail Ads. Apr 3, 2023 · As a reminder, there are various ad types that can run on the Google Display Network (GDN). In this article, learn how to use the competitor conquesting strategy, best practices to get people to click-through, view examples, ad specs, and how to set up the ads within Google Ads. We cover Google Gmail Ads Campaigns, which can be created under the Display Advertising campaign type. Their messages can change dynamically based on user queries. Responsive display ads are a form of asset-based ads. Gmail Ads are the ads shown to Gmail users in the right or upper section of their mailboxes. • Example: 20 site visits from Gmail → Gmail Clicks to Website = 20. Example Domain. Jan 26, 2017 · Consider this: Gmail reaches over 1 billion users globally 1. Leverage these examples for a more impactful Google ad strategy. Other Forms of Advertising. Gmail only allows ads to be created in the new Google Ads experience. The ads will then appear in the user’s inbox when they search for relevant keywords or topics. You may use this domain in literature without prior coordination or asking for Jan 3, 2025 · Discovery carousel ad (logo) Gmail image ad (image) Gmail ad (image) Gmail ad (logo) Gmail ad (header) Gmail ad (catalog image) Discovery Ads appear in the Discovery section of the Google mobile app on Android devices. For example, if example@gmail. Gmail Ad PPC Example. Let’s dive into some examples of Google Ads to understand how they work and how you can leverage them for your business. Jan 14, 2025 · Since Gmail ads must be created using the Ad gallery, select "skip ad creation" after creating your Ad group. Step 3: Create your Gmail ad. Nov 5, 2024 · The ad will appear as a card with an image and an "Ad" label next to it. The first one refers to the assets you can When it comes to Google Ads for B2B lead generation, there's multiple tactics you can use to increase CTR & conversions and ultimately improve your ROAS (Return on Ad Spend). THE DIFFERENCE BETWEEN RESPONSIVE DISPLAY ADS AND GMAIL ADS. Google SERP, Maps, YouTube, Gmail, and search Ads displayed in Gmail are subject to the Gmail ads policies. • Example: 5 forwards → Gmail Forwards = 5. Select the ad email template you would like to use. Article - September 17, 2015. (Search, YouTube including Shorts, Discover, Gmail, Google Display Network) Choose the Demand Gen channel where your ads show so you can curate the ad experiences to align with your marketing strategy. Below you will find some of the best Google Ad Examples that we have collected to serve as inspiration to you. If you want to launch a Gmail ad campaign, the first step is to create a Google Ads account if you don’t already have one. Gmail Ads are especially effective with low costs and sophisticated targeting options and they can be adjusted for mobile and Gmail application. Learn more About responsive search ads. First, we will be analyzing some Google search ad examples. video ads on YouTube) and Gmail ads (expandable ads on the top tab of a Gmail user’s inbox). ) Cons: Many people find Gmail ads to be annoying and intrusive; You’re competing with opt-in marketing emails; Example: Responsive Display Network Ads Mar 13, 2019 · Check out our Gmail Ads Tutorial for 2019. Sep 11, 2019 · Gmail Sponsored Promotions run on the Google Display Network, but unlike conventional display ads, Gmail Sponsored Promotion Ads look like emails—not banner ads. Click the red "+Ad" button, and select the Ad gallery from the drop-down menu. Gmail ads appear in the Promotions and Social tabs of users’ Gmail inboxes. Lastly, this mobile ad example demonstrates the mobile click-to-call option: When prospects click the “Call” button at the bottom of the ad, it automatically allows them to contact customer service, providing an optimal user experience. While we’re primarily concerned with showing online ad examples, it’s worth giving a quick overview of other more common, offline forms of advertising as well! TV Ads. . Jul 12, 2023 · For example, Instapage uses “See Why” for curious people, while Disney+ uses “Start Free Trial” to drive immediate sign-ups. (For example, an ad might appear as a line of text and then expand to an image or video when a user clicks. Setting up an ad campaign. Let’s quickly analyze some of the best Google ads examples by campaign type and learn how you can apply those insights across your ads. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps. You’ll find plenty of Google Ads examples across Google search, YouTube, and Display networks. Responsive display ads automatically adjust to fit any available ad space across millions of websites, YouTube, apps and Gmail. The cost of carousel ads are the same as single image ads (pay for “interactions” or clicks to expand the ad on Gmail or to your website on YouTube and Discover). In this section, we’ll share a few Google Performance Max ad examples to illustrate how they appear across different Google channels. Final words. 12. Hello Fresh has uploaded lots of different assets, ensuring it appears across a range of Google ad platforms. Gmail ads offer a unique way to target your prospective customers, via their inbox. There are two parts to the GSP ad: A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading window inside Gmail. These ads blend seamlessly with the email interface, resembling regular emails but are marked with an “Ad” label. com already exists, you can't use examp1e@gmail. 24 Best Google Ad Examples. If you’d like to see some Google Ads examples to get inspired, check out this article: Google Ad examples that work. 59. These Google Ad Examples come from top ranking companies that you are sure to have heard of and may have seen before. To start with, you target a user by their demographics, topics, and interests (not by the current email that the user is reading). Nov 9, 2020 · Once you select your targeting, it’s time to move to the final step of this Gmail ad tutorial. You can find the templates by clicking “Ad Gallery” and then “Gmail Ads. Your target audience will directly receive details regarding your product in the Promotions tab of their mail account. The text starts with a promotion saying that the service is entirely free and the customer can enjoy all the benefits without spending any money. Formerly known as Gmail Sponsored Promotions, they’ve been around since 2013 and finally became available to all advertisers (for the second time, no less) in 2015. Performance Max ad example on Maps channel Feb 15, 2024 · Gmail Ad Example This perfectly shows how to create quality titles that make users want to open your ad. com. Gmail Sponsored Promotions are a specific type of Display network ad that lives in your prospect's Gmail inbox. Nov 2, 2023 · Gmail ad example. ” We would like to show you a description here but the site won’t allow us. Obviously, you can make use of existing templates. This domain is for use in illustrative examples in documents. You can’t create a Gmail address if the username you requested is: Already being used. To create a Gmail Ads campaign, you’ll want to choose the “Display Network only” option: After choosing your marketing objectives, you’ll create the Gmail ads. That's why I think the best way to come up with a strategy is to see what other folks are doing. Jul 5, 2018 · Moreover, Gmail ads allow you to add videos as well, so the possibilities are endless. Advertising geographically specific products or services to localized customers $$$ Performance Max ads. Creating channel-agnostic ads automatically optimized for audiences across all advertising surfaces $$$$ Smart ads. It will be placed in their inbox like a regular email and they can forward the ad to Sep 27, 2023 · We rounded up some stellar Google Ads examples and tapped into the expertise of Rachel Corak, associate director of search engine marketing at HawkSEM. (To see what the ads look like in fully expanded form, scroll to the bottom of the post. 8 Google Ads examples that do it right. 60. Click the Ads tab. If at least one card is disapproved, the ad status column will be marked as “Approved (limited)” and within 24 hours it will change to “Disapproved”. com homepage. Gmail Ads offer a variety of benefits to businesses. Gmail Clicks to Website • Description: Clicks from within Gmail ad that lead to your site. Dec 15, 2024 · Definition of Google Discovery ads. • Description: Times a user forwarded your Gmail ad. Best for: Scalable reach + top-of-funnel awareness. Gmail Ads h Feb 26, 2025 · This Google Discovery ads example, by Fabletics, perfectly highlights how brands typically use this platform to advertise their offering. Here are a few great examples of these ads in action. An expanded ad that takes up more real estate space once Jul 28, 2020 · Steps in creating Gmail Ads. This helps you avoid the banner blindness that plagues display advertising and get your ads into one of the most coveted locations in advertising: your target audience’s inboxes. To create a Gmail ad campaign, follow the steps below. Aug 7, 2024 · Gmail Ads: Ever noticed those sponsored promotions popping up in your Gmail inbox? These are Gmail Ads. For example, while reading a blog or playing a mobile game, you might see one. 1. For example, if you have image ads, directly inserting them in SERPs or even Gmail Ads might be These ads are shown across a vast network that includes over 2 million websites, YouTube, various mobile applications, and Gmail. It covers topics such as: Showing your Gmail ads to the right people; Enticing people to click on your collapsed ad Sep 5, 2024 · An example of a successful Gmail ad is a travel company promoting discounted flights to a popular destination. The same as a username that someone used in the past and then deleted. Here’s an example from Wealthsimple for a “best stock trading app” search: The ad is compelling for a few reasons: It targets a Canadian audience (“Canada’s $0 Fee Trading App”) The ad copy and ad extensions address two potential audience apprehensions: Commission and how involved they will need to be in investing Oct 5, 2017 · What Are Gmail Ads (aka, Gmail Inbox Targeting)? Gmail Ads are ads that that show up people’s Gmail account, above their unread emails. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best. To do this, you have to press “Ad Gallery” first and “Gmail Ads” then. All Google advertising channels. Having chosen your marketing goals, you can progress to creating the ad itself. The ad features a catchy subject line, a compelling Feb 1, 2016 · Gmail ads target users based on the account activity of their personal Gmail accounts and appear within the Promotions tab. This blog post analyzes 20 brilliant Google ad examples and provides valuable lessons for optimizing your own campaigns. Finally, Google has kept Gmail ad placements within its Demand Gen campaigns. By discreetly blending with the user’s email experience, these ads provide a non-intrusive yet effective way to showcase display advertising examples, internet ad examples, and other engaging internet ads examples. Copper. If you do opt-out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account. I've gathered my favorite Google Ads of late—ones I've seen in the wild—and I'll share how you can steal those same strategies to get high-qualitytes leads and drive conversions. Gmail Ads are the kind of ads that are delivered straight to your virtual doorstep aka email. Let’s explore some possible Gmail Ads targeting options. Oct 21, 2024 · Feedback Loop: Use user feedback and engagement data to refine ad strategies. Click the Gmail ads image. As you can see in the table below there are some significant differences that are worth mentioning when comparing Responsive Display Ads with Gmail Ads. Examples of Google Discovery Ads. Aug 20, 2020 · Gmail ads are perfect for customers who exist towards the top of the sales journey. The ad description has short, punchy sentences assuring users that Squarespace is a one stop shop for all of their online business needs. This type of ads can be perfect for people who already know and value your product. They look like regular emails and can expand to show a full advertisement, including images, videos, and embedded forms, offering a targeted way to reach potential customers. Apr 3, 2025 · Top 13 Google Ads Examples to Learn From. For example, if you have a vertical creator video, you can choose to serve on YouTube Shorts only to create an optimal mobile ad experience. Gmail Ads. Simply go from top to bottom and fill in the blanks – enter the company name, headline, description, and add and image, logo, and an optional header. They are also shown in different spots around Gmail mobile and desktop. For the purposes of this blog post, we won’t be Apr 3, 2023 · 1) SQUARESPACE. Feb 20, 2025 · The appearance of a PMax ad will vary significantly depending on which channel it is shown on and whether it appears more subtly in-feed or as a standard ad. Gmail ads are ads that will Sep 19, 2023 · Inspiration can strike anywhere at any time, so with the help of experts we’ve curated a list of 23 impactful advertising campaign examples to help you understand what an ad campaign is, the types of campaigns you can create, and the elements you should include in a successful advertising campaign. Mar 31, 2025 · 15+ Google Ads Examples by Campaign Type. Here’s an ad from Ted Baker - just take a look at how seamlessly their ads are embedded in the YouTube feeds, in Gmail, and in Google Discover: A Gmail ad resembles a promotional email, featuring a subject line, a teaser text, and a call-to-action button. Display ads help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. These are Gmail Ads. Compressed ads have limited number of available symbols. Oct 10, 2023 · Another reason why Google Display Network is the best option for creating effective display ad campaigns is because, thanks to the numerous platforms included in the network, you will always have the perfect place to display the type of ad you want. Copper is a customer relationship management (CRM) software company that is purpose-built for Google from the ground up. Lastly, you have to create the ad. For the sake of simplicity, let’s go with the ‘Gmail single promotion template’: To show you just how easy it is, here’s an example of an ad I just created: Mar 14, 2024 · The truth is, there's no silver bullet for Google Ads success. World First. Discover is the feed of Google’s app and the mobile Google. How to set up Gmail ads. Dec 25, 2024 · 6. Whether they are considered to be Gmail Sponsored Ads, Gmail Sponsored Promotions, or Gmail Sponsored Promotion Ads, these ads are best defined as immersive advertisements that are paid and seen in a target’s email box. You can also use Google Ads Customer Match to upload a Gmail address list (at least 1,000 subscribers) of Gmail users and let your ad pop up in their inboxes. These ads are designed to capture attention and entice users to engage directly in their email environment. How to create Gmail ads. Reserved by Google to prevent spam or abuse. ) We would like to show you a description here but the site won’t allow us. 20 Google ad examples that just stand out. Gmail Ads are created using the Google Ads platform, where businesses can choose their target audience, set their budget, and create their ad. Most ads nowadays are responsive. Search Ad Examples . Learn about the power of these top 10 Google Display ads examples that are proven to drive clicks and deliver impressive results. Google Discovery ads is an advertising format by Google that allows advertisers to reach and engage with potential customers across various Google platforms, such as YouTube, Gmail, and the Google Discover feed. kvvafcwa abkzgk alhxfvr ozth uprrn hlhc kkxmlo juq dkknq wfu